Announcement for first 40mm/F0.85 high-speed Handevision lens

HANDEVISION — December 12, 2013

A mutual passion for photography and the art of image capture between two companies’ owner has led two special firms, Shanghai Transvision and German IB/E Optics, to collaborate on an industry-shaking new innovation. By merging Geman high-quality engineering standards with Chinese cost-effective production infrastructure, the new camera lens brand Handevision (“Han” means China in Mandarin and “De” is the word for Germany).

After many months of collaboration between engineering and production teams, final quality control assessments have concluded and the IBELUX 40mm f0.85 high-speed lens, the fastest lens in the world, is nearly ready for release. Available for sale by February, 2014, this lens will be available for Sony NEX, Fuji X, Canon EOS M and Micro 4/3 digital mirrorless camera mounts (MSRP is $2,080 USD).

While risky to start our launch with this ground-breaking high-speed lens, we hope to gain the attention and confidence of photographers around the world with our expanding new lenses. Our mission is to manufacture high-grade lenses of metallic construction with a clean, aesthetic finish. As a new player in the lens market, we believe we can expand our new brand internationally as our engineers, uninhibited by production costs nor by material restrictions, will be free to work creatively in seeking optimal image quality and artistic design.

We are currently working on our next project, the wide-angle IBEGON lens. With Sony releasing the new full-frame mirrorless A7/A7R camera, we have designed a high-speed telephoto APO mirror lens called the IBECAT, named for its sharp image capture, its lightweight construction and fast glass. Additional lenses are in development for full frame mirrorless cameras, including a tilt-shift lens and a compact fixed focal length lens.

We are focusing our efforts at expanding our line of full-frame mirrorless and DSLR detachable lenses in 2014 and are constantly developing ways to satisfy demand of professional photographers for faster, sharper lenses.

COMPANY HISTORY:

Shanghai Transvision Photographic Equipment co .Ltd

Founded in 2007, Shanghai Transvision is well-known for its Kipon brand, a major international player in the body mount adapters for camera, video, telescope, microscope and industrial camera markets. Kipon boasts the most extensive lineup in this field worldwide.

IB/E OPTICS GmbH

Founded in 2001, IB/E Optics is a leader in optics design, supplying optic design for many leading enterprises in different fields. Except for the Handevision consumer camera lens project, mainly active in cine, broadcast, medical, industrial optics, and automotive research.